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Customer Satisfaction and Customer Relationships and Market Research Tools

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Customer Satisfaction and Customer Relationships and Market Research Tools

 

Part 1

Customer Satisfaction and Customer Relationships and Market Research Tools

Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?

Lastly, explain how you can personally have a positive impact on customer loyalty in your position.

Part 2 : Leadership discussion

This weeks reading discussed a number of current leadership theories. In order to deepen our understanding of how these theories can be applied to our practice in health care, choose one theory and describe one practical way to apply that particular theory to leadership in your clinical or administrative practice and how utilizing that theory differs from your current leadership principals/practice (or those of a leader who you work under).

Here are a couple additional readings on leadership theory. The first is a publication on leadership in health care out of the United Kingdom with a section that discusses leadership theory in health care. The second is an article on transformational leadership, one of the most commonly applied theories in health care leadership publications.

Leadership and Leadership Development in Health Care

Smith PO. Leadership in Academic Medical Centers: Transactional and Transformational Leadership

Part 3 Marketing Communication Discussion

Marketing Communication

“Slightly Exaggerated” Please respond to the following:

• Go to the Federal Trade Commission Website located at http://www.ftc.gov/. Search for Deceptive Advertising. At Results, scroll down to Filter by Content Type and choose Case. Then Filter by Date and select this year or last year. Select a recent case involving deceptive advertising. 1) Read the Press Release; 2) Watch the video exhibit (if available); 3) Read the Complaint; 4) Read the Decision and Order.
• From the FTC case you have selected, analyze the key elements of the case, including the deceptive practice in which the company was engaged, the final decision, and the penalty assessed against the company.
• Generate at least two (2) recommendations for how the company involved in the case could have avoided deceptive advertising, including safeguards that should have been in place to prevent the deceptive advertising in question.

***This is a discussion, NOT a paper. Need 2 strong paragraphs and references.***

Part 4 Ability or Motivation

Determine whether ability or motivation is more important in selecting the right person for the right job. Explain your rationale

P

art 1

Customer Satisfaction and Customer Relationships and Market Research Tools

Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction.

What can be done to improve CRM?

Lastly, explain how you can per

sonally have a positive impact on customer loyalty in your position.

Part

2 :

Leadership discussion

This weeks reading discussed a number of current leadership theories. In order to deepen our understanding of

how these theories can be applied to our practice in he

alth care, choose one theory and describe one practical

way to apply that particular theory to leadership in your clinical or administrative practice and how utilizing that

theory differs from your current leadership principals/practice (or those of a lead

er who you work under).

Here are a couple additional readings on leadership theory. The first is a publication on leadership in health care

out of the United Kingdom with a section that discusses leadership theory in health care. The second is an article

o

n transformational leadership, one of the most commonly applied theories in health care leadership

publications.

Leadership and Leadership Development in Health Care

Smith PO. Leadership in Academic Medical Centers: Transactional and Transformat

ional Leadership

Part 3

Marketing Communication Discussion

Marketing Communication

“Slightly Exaggerated” Please respond to the following:

Go to the Federal Trade Commission Website located at

http://www.ftc.gov/

. Search for Deceptive

Advertising. At Results, scroll down to Filter by Content Type and choose Case. Then Filter by Date

and select this year or last year. Select a recent case involving deceptive advertising. 1) Read the

Press

Release; 2) Watch the video exhibit (if available); 3) Read the Complaint; 4) Read the Decision and

Order.

From the FTC case you have selected, analyze the key elements of the case, including the deceptive

practice in which the company was engaged, the final decision, and the penalty assessed against the

company.

Generate at least two (2) recommendations for ho

w the company involved in the case could have

avoided deceptive advertising, including safeguards that should have been in place to prevent the

deceptive advertising in question.

***This is a discussion, NOT a paper. Need 2 strong paragraphs and references

.***

Part 4

Ability or Motivation

Determine whether ability or motivation is more important in selecting the right person for the right job. Explain

your rational

e

Part 1

Customer Satisfaction and Customer Relationships and Market Research Tools

Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction.

What can be done to improve CRM?

Lastly, explain how you can personally have a positive impact on customer loyalty in your position.

Part 2 : Leadership discussion

This weeks reading discussed a number of current leadership theories. In order to deepen our understanding of

how these theories can be applied to our practice in health care, choose one theory and describe one practical

way to apply that particular theory to leadership in your clinical or administrative practice and how utilizing that

theory differs from your current leadership principals/practice (or those of a leader who you work under).

Here are a couple additional readings on leadership theory. The first is a publication on leadership in health care

out of the United Kingdom with a section that discusses leadership theory in health care. The second is an article

on transformational leadership, one of the most commonly applied theories in health care leadership

publications.

Leadership and Leadership Development in Health Care

Smith PO. Leadership in Academic Medical Centers: Transactional and Transformational Leadership

Part 3 Marketing Communication Discussion

Marketing Communication

“Slightly Exaggerated” Please respond to the following:

• Go to the Federal Trade Commission Website located at http://www.ftc.gov/. Search for Deceptive

Advertising. At Results, scroll down to Filter by Content Type and choose Case. Then Filter by Date

and select this year or last year. Select a recent case involving deceptive advertising. 1) Read the Press

Release; 2) Watch the video exhibit (if available); 3) Read the Complaint; 4) Read the Decision and

Order.

• From the FTC case you have selected, analyze the key elements of the case, including the deceptive

practice in which the company was engaged, the final decision, and the penalty assessed against the

company.

• Generate at least two (2) recommendations for how the company involved in the case could have

avoided deceptive advertising, including safeguards that should have been in place to prevent the

deceptive advertising in question.

***This is a discussion, NOT a paper. Need 2 strong paragraphs and references.***

Part 4 Ability or Motivation

Determine whether ability or motivation is more important in selecting the right person for the right job. Explain

your rationale

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points:  Student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points:  The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points:  Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points:  Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points:  Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points:  Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented.  APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points:  Student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points:  The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points:  Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements.  The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.

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