Domestic Market and an International Market for Products in U.S

Domestic Market and an International Market for Products in U.S

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Domestic Market and an International Market for Products in U.S

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Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, decline and termination. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

 

COMPLETE A and B sections listed below.  Please, title each section of your paper with each main topic the assignments (A and B – copyand paste) and then use section sub-titles for section contents (copy and paste).  Make sure all topics are adderssed in your paper – please, do not create additional sections or section sub-titles that are not included in the assignment.

 

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft^® Word.

 

A – Incorporate a product strategy that addresses the following:

At least three areas of the product life cycle (NPI-new product introduction, growth, maturity, decline and termination).

How you will measure (what metrics will be used to determine success or failure) the marketing activities – please provide specific ‘numbers’ and/or specific ‘number’ ranges.

Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it; for example, provide specifics on the TV station name, the reach and frequency, the name of the program, day and time of commercial, etc.).

B – Address Item # 1 and #2 below, and one additional element of the Product and Promotion List (see below).

Product and Promotion List:

Integrated Marketing Communication

Advertising Strategy/Objectives

Push and Pull

Media Strategy

Advertising Execution

Direct Marketing

Public Relations/Strategies

Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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