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External Environment For Opportunities And Threats

External Environment For Opportunities And Threats
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10

Instructions:

External Environment For Opportunities And Threats

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Select a publicly traded corporation for which you would like to work or are currently working.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Analyze the five (5) forces of competition to determine how they impact the company.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communication plan the company could use to make the strategies you recommend above known to all stakeholders.

Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.

Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.

Identify how the six segments of the general environment affect an industry and its firms.

Identify the five forces of competition.

Analyze the external environment for opportunities and threats that impact the firm.

Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.

Identify various levels and types of strategy in a firm.

Predict ways in which corporate governance will affect strategic decisions.

Assess the relationship between strategy and organizational structure.

Use technology and information resources to research issues in business administration.

Write clearly and concisely about business administration using proper writing mechanics.

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84  points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76  points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49  points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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