Merger as A Strategy In European market and Daimler

Merger as A Strategy In European market and Daimler

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Merger as A Strategy In European market and Daimler

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Chrysler chose merger as a strategy in 1998 when it merged with Daimler, a German automobile manufacturer. This merger was not successful. Why, in your view, did this merger fail?

Response must be 150 words

The general idea in the beginning for this merger was to allow both manufacturers access to the others market. Chrysler would get a foothold in the European market and Daimler would get a foothold in the American

market. Chrysler was hoping to get some cheap parts and save some money in the European market and the German based company ended up not wanting to share. Chrysler ended up with some basic components that were

nowhere near what they expected. Daimler expected Chrysler to give them a big footprint in the American market but that didn’t come to pass either. Chrysler had to much competition in America as it was and adding onto that

competition was the Asian market. It sounds to me like Chrysler sold out to Daimler to stave off a hostile takeover and no one involved put in the effort to really look at how the future might unfold. Another big proponent of the

failure was a huge clash of language, culture, ideas, and styles.

Merger as A Strategy In European market and Daimler

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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